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Digital Content Marketing Officer, PMG COO (Associate Director/Director)

The employer is a bank. Design and implement a strategy to efficiently disseminate the vast investment research and product content produced by PMG to Bank of Singapore’s ecosystem through digital channels ecosystem: Relationship Managers, Investment Counsellors, Premium Advisors, DPM, APM, Clients and Product Providers Design channels strategy taking email, internal chat (Symphony), external secure chat, client app (both pre and post-login), Bank’s website and social media into consideration. Select the right content for targeted segments to create the maximum impact Own the design of the content sections in the bank’s apps, in partnership with product managers Design metrics to measure success Liaise with the content providers and with the marketing and digital distribution responsible colleagues Experience in content marketing within the financial industry. Proven hands-on experience setting up and running a digital distribution channel within a Tech, Fintech environment or a financial institution. Sound understanding and articulation of wealth management/retail business products, processes and best practices. Excellent written and verbal communication and presentation skills coupled with computer skills, particularly in Microsoft Office tools. Ability to prioritise, work well under pressure, work well independently, and be a team player Degree from a reputable university