Director, Brand PR (Full & Focused Service & Loyalty) - Asia Pacific

The employer is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. Work with key business partners to develop a full range of creative communication strategies and initiatives to support Hilton’s full and focused brands, as well as guest loyalty programme. This includes strategies and tactics for owned/earned and paid for media. Responsible for the implementation of consumer and digital communications plan for APAC – which supports both global business goals and the APAC regional strategy. Oversee the amplification of brand communications and hotel level communications in APAC. Help create and manage new channels of communicating with the company’s audiences, being more creative with the content being produced and enabling stronger engagement with target audiences. Direct priority activity plans and own key clients in the business including VP, Marketing - APAC, SVP, Focused Service Brand Management and VP, Full Service Brand Management. Responsible for alignment with global brand and loyalty PR directors to ensure consistency and collaboration for public relations for APAC. Also working closely with the regional corporate communications team. Provide insight from brand and commercial teams to ensure consistency of messaging for APAC communications. Support all relevant issues management communications in the APAC region and inform the relevant senior team and global communications as approriate e.g. Honors/OTAs. Scope and direct major inbound and key source market press trip planner for key destinations across APAC - supporting regional marketing objectives. Own business processes to maximize efficiency and effectiveness within the comms department for APAC Lead on key global initiatives as appropriate and agreed with the leadership group. Manage and maintain key relationships inside and outside the company. Responsible for overseeing day-to-day activity of brand PR team, providing guidance, support, assessing performance and managing their development. It is also aimed to provide oversight of hotel based communications teams across the region. Direct agency network across APAC – ensuring optimal functioning and efficiency of network. Accountable for return on invested capital and time resources. Responsible for communications work across cultures and markets. Have total visibility and responsibility for APAC consumer PR spend, set budgets and agree targets. BA/BS Bachelor’s Degree in Communications, Public Relations or Journalism More than Eight (8) years of work experience within Communications Able to effectively and creatively solve problems while maintaining a high level of flexibility, professionalism and integrity Strong interpersonal communication skills to positively influence Hilton’s partners and to communicate effectively at all levels Experienced knowledge of relevant presentation and video editing software Validated ability to produce professional presentations and materials for an executive audience Experience working in a matrixed, corporate environment Strong time management skills, including the ability to handle details through to completion and ensure deadlines are met Detail-oriented and self-starter Ability to manage and execute on stakeholder feedback Experience in hospitality is advantageous Internal communications experience for a large, global corporation is preferred