Head of Digital as a Channel - Retail Banking and Wealth Management

The employer is from Finance sector. Accountable and responsible for The Singapore Digital as a Channel Strategy, as well as working closely with global, regional and Singapore stakeholders Significantly increase digital sales across the HSBC Digital Channel, developing it into primary sales delivery channel Build a best in class Digital Channel leadership team that will lead, encourage and drive results locally across key Digital as a Channel operating activities which span across content management, digital messaging, digital optimization, digital data and digital acquisition Planning and delivering the route to creating a personal and relevant customer experience for our customers and prospects that will be at the heart of our customer value proposition and drive commercial outcomes. Shape and deploy a strategy for delivering relevant, engaging and timely messaging to customers that builds engagement and loyalty Lead and drive optimization of the elements of the digital channels that span public website, SEO, Earned Social Media, media, data and technology services, Push, Email, SMS and Secure Sitem App or VADM slots. Build strong relationships with stakeholders, adopting a joined-up approach to execute change at pace with minimum conflict. Deepening the relationship digitally with continuous activities to drive digital banking adoption and active eg transaction migration, customer activation on digital banking, mobile banking, and so forth Managing the customer's digital experience by closely analyzing the behavioral patterns on the digital channels to build better digital experience. Measured via insights from Digital NPS, external reports such as Finalta or RFi Drive significant engagement and growth around mobile centered smart banking to engage on the mobile channel Specific proven Digital Acquisition and eCommerce skills, at scale with deep and wide subject matter expertise of digital channels Experience of leading edge innovation cultures such as found in consumer tech businesses Experience of Content Management, Optimisation, Digital Messaging, Digital Analytics, Sales Funnel Management, Insight and Hypotheses creation and activation is beneficial. Leadership experience specifically within the digital, innovation, customer experience field. University degree or a professional designation with a business, marketing, or computer science background. Outstanding subject matter expertise of digital channel, including technical, commercial, market place and customer considerations. Exceptional ability to lead diverse teams across global functions, with strong people leadership, team work, gathering information and analyzing, judgment and decision making, communication competencies Strong commercial orientation, track record of balancing risks versus rewards and maximizing the cost effectiveness and profitability for the business Able to build teams that can execute all design changes and that can operate internationally Strong personal links in Digital to support recruitment and retention of key talent