Regional Asia Marketing Manager / Associate Director

The employer is from Medical sector. Manage all aspects of the regions’ marketing plans to achieve financial/budget expectations by creating metrics to analyze and drive growth in different segments and drive product line strategies Market Development Activities – Driving Regional/ Global HCP Education programs, KOL Roadshows, Regional Speaker Sessions, Clinical Conventions Market research – market size, market share- employs marketing research tools or through individual effort Market sensing – customer needs, requirements, environment trends, competitors Pricing – per product per market per segment Marketing communications – advertising, promotions, e-marketing Tactical marketing mixes to maximise the go to market in the region Create business cases for new opportunities within the region, engage with the global team and applicable country teams Provide segment expertise to product management in order to improve sales Lead and own the demand review process for the region for assigned product lines. Accountable for demand management by developing recommendations on product sales forecasts and production inventory issues Guide countries through successful product launches Act as a mentor to business leaders/sales leader in smaller markets and marketing teams in larger markets Meet all marketing work-stream deliverables as required in Global Product Development Process, when applicable Bachelor’s Degree; MBA preferred Minimum of 10 years’ experience, preferably with a regional exposure, in the medical devices industry Experience with market or business development will be helpful Cross functional team experience required Excellent communication skills Comfortable with approximately 35% - 50% travel