Regional Head of Media Buying and Activation (APAC)

The company is part of the leading global online food ordering and delivery family. Develop and own the foodpanda regional media strategy to meet business and growth KPIs across 8 markets on TV, OOH, and other offline activities Manage best in class media planning and buying practices for campaigns across all media channels and countries To drive and/or be involved with media pitching and rates negotiations with media agencies and sales houses Develop local market strategies that align with business needs, market trends, and media mix Define and set the right KPIs by campaign type and channel by using insights and making data-driven decisions Analyze the effectiveness of foodpanda media campaign results and continuously optimize spend and performance against targets Partner closely with Marketing Research and the Performance marketing team to optimise campaign output Own the relationship with the appointed Media Agencies and other key strategic media partners Take ownership for budget planning and meeting business targets Gain competitive insights and benchmark media strategies against our competition Output analyzing reports of competing brands, media environment and consumer media habits 7 years’ experience in media, advertising and brand consulting at large advertising, media agencies, or international brands Deep analytical skills for data insights while partnering with in-house analytics teams to tackle tough business challenges Advanced understanding of the media landscape, using market trends, business insights, and macro data to inform and develop longer-term strategic plans Ability to manage multiple, complex tasks simultaneously and prioritize appropriately for maximizing business impact Excellent communication and interpersonal skills with ability to work in a multicultural environment University degree in a marketing or tech-related subject (e.g. engineering, economics, business)