Regional Head of Performance Marketing (APAC)

The employer is from HOSPITALITY sector. Lead our regional performance based marketing activities (including but not limited to SEM, SEO, Paid Social, Display, Mobile networks) Own the relationship between APAC regional team, our performance marketing teams in Berlin, and marketing teams in the local markets Collaborate closely with global teams to ensure high growth rates and efficiency levels while maintaining relevant and localized approach for each of the markets Drive strategic decisions based on lift test to optimize channel-mix, CPA, ROI, and budgets Actively investigate and identify high potential opportunities to test and incorporate into channel strategy (e.g., new channels/ audience / creative ). Measure, analyse and report performance of online marketing campaigns & incremental impact on overall business goals Support our Regional Marketing Director in budgeting exercises for all performance-related marketing channels 7 years experience in performance marketing management A degree in marketing, communications, computer science or a related field Deep understanding of attribution models and lift tests Advanced knowledge of online advertising platforms and analytics tools for online channels (AdWords, Facebook, YouTube, Google Analytics, etc.) You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization Hands-on mentality, an analytical and structured way of working, with extraordinary logical thinking skills Ability to communicate effectively at all levels and solve problems autonomously Excellent organizational skills and attention to detail Verbal & written fluency in English, additional languages is a plus