Senior Analyst, Campaign Analytics

Senior Analyst, Campaign Analytics New roles in CRM Based in Singapore Leading Insurance Company A leading insurance company is looking for a Campaign Analytics, Senior Analyst to provide analytics support with the objective to drawing meaningful insights of policyholders and achieving long term growth and positioning through marketing campaigns. The successful individual(s) will have practical experience in analytics,experience in using Qlikview and can present strong reasoning and analytical skills to merge statistical insights with business realities. Main Responsibilities: Work with internal stakeholders (marketing,digital, strategy and transformation, product etc) and advise business on analytics requirements Conduct pre-campaign sizing and post-campaign analysis Support marketing campaigns through data preparation and data mining Suggest performance metrics to track and develop dashboards Build profile, segmentation and predictive models for developing effective marketing campaigns Explore other marketing analytics techniques relevant to financial services industry and keep updated of new techniques and innovative use of statistical methods Requirements Degree in business analytics, applied mathematics, statistics, econometrics or related fields in analytics At least 4-5 years of practical experience in the financial services/insurance industry (ideally) Advanced Programming skills using analytical tools such as Base SAS, SAS EG Experience in data mining tools such as SAS EM Experience in developing dashboard using tools such as Qlikview Interested candidates can forward their CVs in MS Word format to sherryethosbc.com quoting reference number SL/AYWQ-851337/JEN Reg No. R1442728 BeathChapman Pte Ltd Licence no. 16S8112